Mobile Marketing Advice That You Can Trust

Mobile marketing is a term that can contain a broad range of ideas and approaches. It means many things to many businesses, and it you can go about doing it in several different ways. One of the easiest ways to explain mobile marketing is utilizing popular mobile devices to market your business to a wider number of users. The tips in this article can help you to see how mobile marketing can work for you.

Include maps designed for mobile devices on your site to bring in local customers. Mobile maps make it easy for local customers to search for businesses on their phone and to locate those business easily.

The call to action you develop for your mobile marketing campaign should be user friendly and simple. Keep in mind that the customers who are viewing and responding to mobile marketing messages are looking at a much smaller device than a PC, and having to work with limited navigational tools. Giving them long forms to fill out is not appropriate. It should be easy to get on your own mailing list.

Qr Codes

Your printed advertisements should include QR codes for your technologically savvy customers. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.

When you set up social networking pages about your business, add links back to your webpage to make it easy for others to find you. If your customers know you have a presence on a social media network, they will check you out but they won’t search.

People looking at your website on their mobiles will not have the same ease of access as computer users. Your mobile marketing proposal should be simple, and if it is simple on a computer, those using a mobile device will have an easy time viewing it.

Make sure to market across various platforms so that you can reach more customers. Your message must display properly on all three major smart-phone marketplaces: Android, Blackberry and iPhone. Simple messages that will work for all these is easier than custom fitting one for each. You should always aim to keep things simple.

Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.

Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn’t mean that all these users understand text message abbreviations. You stand to lose potential customers if they cannot comprehend your advertisement.

Invest in dedicated short codes rather than sharing them. The codes will be linked with your brand, even if the price is a bit steep. Over time, more and more people will see the short code and it will be linked to your agency. Buying your own codes will also protect you from legal issues relating to shared codes. Sharing a code makes you liable for anything other companies do to abuse the code.

Sometimes, you need to give a bit so that you can gain a lot. You must give out incentives in your campaign in mobile marketing. Offer information about local events, weather reports or area hot spots. Customers love a good sale, so offer them coupons to increase website traffic.

Mobile Marketing

As you have seen, different people may understand mobile marketing to mean different things. No concrete definition can be made; though, all definitions concede that it involves marketing on mobile devices. Using these tips, you can see the benefits of mobile marketing for your business

Allen Grindstaff

Skype: AllenGrindstaff

Email: allen@allengrindstaff.com

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